MKTZ 1010 AI-Driven Digital Marketing: Multi-Channel Strategy ($125)
09/26, 10/03
9 am - 4 pm
MKTZ 1020 Brand Identity and Logo Design: Professional Visual Strategy ($125)
10/10, 10/17
9 am - 4 pm
MKTZ 1030 Omnichannel Marketing: Integrated Social, Mobile and Email Strategy ($125)
10/24, 10/31
9 am - 4 pm
MKTZ 1040 Search Engine Marketing Optimization: SEO, PPC and Performance Analytics ($125)
11/21, 12/05
9 am - 4 pm
All classes are taught at Collin College (Courtyard Campus)
4800 Preston Park Blvd, Plano, TX 75093.
To sign up, call 972-985-3750 or email ceinfo@collin.edu
AI-Driven Digital Marketing: Multi-Channel
Your customers are asking AI for recommendations. Learn AEO and GEO, plus AI-powered campaign planning, content creation, and audience insights so ChatGPT, Google AI Overviews, and Perplexity recommend your business. Next class starts September 26.
Brand Identity and Logo Design: Professional Visual Strategy:
Build a brand from name to logo. Learn positioning, messaging, and visual identity design, plus the file formats and ad specs to launch it across every channel.
Omnichannel Marketing: Integrated Social, Mobile and Email Strategy: Connect social, mobile, and email into one seamless customer journey. Learn how to acquire, retain, and grow customers with campaigns that work together instead of in silos.
Search Engine Marketing Optimization: SEO, PPC, and Performance Analytics: Learn the three skills that drive search traffic: SEO to rank higher, PPC to buy the right clicks, and analytics to prove what's working. Hands-on, practical, and built for business owners and marketers who want measurable results.
Testimonials
"The teacher was great! He showed his passion, knowledge, and expertise with Digital Marketing."
"Learned skills for my current job."
"Extremely thorough course and explanations."
"Keeps me in the loop of current digital marketing trends."
"The instructor introduced apps and tools I can now utilize in my organization."
What is digital marketing and brand management?
Digital marketing is the use of online channels to promote products, while brand management is the process of building and maintaining a company's image. Together, they turn casual browsers into loyal customers.
Build a powerful online reputation by syncing your digital marketing with your brand strategy. When you align Social, Local, Mobile, Email, SEO & PPC marketing, and influencer partnerships with a consistent brand voice, you create a presence that truly resonates with your audience
Key Strategies:
Know your audience: Define exactly who you are talking to. Use your tools: Lean into social media and email campaigns. Focus on value: Produce content that actually engages people. Track and tweak: Use performance data to improve constantly.
Mastering these tools is the only way to win in today's market and keep customers coming back.









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Next Class Starts: 09/26/2026
HURRY!
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