Digital Marketing Certificate (next Class Starts Sept 20)

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What is digital marketing and brand management?

Digital marketing and brand management are vital for a strong online reputation. They work together to ensure a brand is well-represented and resonates with its audience. Effective digital marketing techniques, such as SEO, content marketing, PPC, and influencer collaborations, combined with consistent brand management, enable businesses to establish a robust online presence and cultivate a loyal customer base.

Key tips: Identify your target audience, leverage social media and email marketing, create engaging content, and regularly analyze performance metrics to optimize results. In today’s digital landscape, utilizing these tools effectively is crucial for fostering lasting customer relationships and achieving market success.

Description of Four Core Courses

Intro to AI & Digital Marketing: Learn how to utilize the latest digital marketing and technology to build and enhance your brand, online and offline. We cover everything from digital channels and content creation to strong value propositions, as well as Google Analytics, Augmented Reality, AI, Big Data, NFC, and SMS.

Building your Online Brand: This class will teach you about the brand naming and logo creation process. You will learn about the characteristics of solid brands, identity, messaging, positioning, multimedia file formats, display advertising, and more. 

Social, Local, Mobile, and Email Marketing: This course will familiarize you with some of the hottest trends and techniques in customer acquisition, retention, and growth. You will learn about integrating channels and creating an omnichannel experience across your marketing/digital campaigns.

Search Engine Marketing and Optimization: You will learn about on-page and off-page optimization, indexing, schema, landing pages, A/B testing, Google Analytics 4 (GA4), and Google Data Studio.

All classes are taught at Collin College

 9700 Wade Blvd, Frisco, TX 75035. 

To sign up, please call 972-985-3750 or email ceinfo@collin.edu

Intro to AI & Digital Marketing 

Sept  20 & 27, Sat. 

9 am - 4 pm

CRN 7625    

Building your Online Brand

Oct 4 & 11, Sat. 

9 am - 4 pm 

CRN 7615

Social, Local Mobile & Email Mktg

Oct 10 & 18,  Sat.

 9 am - 4 pm 

CRN 7660

Search Engine Marketing & Optimization

Nov 1 & Nov 8, Sat.

9 am - 4 pm

CRN 7655

All classes are taught at Collin College - Frisco, TX.

                   Testimonials

"The teacher was great! He showed his passion, knowledge, and expertise with Digital Marketing."

"Learned skills for my current job."

"Extremely thorough course and explanations."

"Keeps me in the loop of current digital marketing trends."

"The instructor introduced apps and tools I can now utilize in my organization."