Digital Marketing Course

What is digital marketing and brand management?

Digital marketing is the use of online channels to promote products, while brand management is the process of building and maintaining a company's image. Together, they turn casual browsers into loyal customers.

Build a powerful online reputation by syncing your digital marketing with your brand strategy. When you align Social, Local, Mobile, Email, SEO & PPC marketing, and influencer partnerships with a consistent brand voice, you create a presence that truly resonates with your audience 

Key Strategies: 

Know your audience: Define exactly who you are talking to. Use your tools: Lean into social media and email campaigns. Focus on value: Produce content that actually engages people. Track and tweak: Use performance data to improve constantly. 

Mastering these tools is the only way to win in today's market and keep customers coming back.

Description of Four Core Courses

Intro to AI & Digital Marketing: Learn how to utilize the latest digital marketing and technology to build and enhance your brand, online and offline. We cover everything from digital channels and content creation to strong value propositions, as well as Google Analytics, Augmented Reality, AI, Big Data, NFC, and SMS.

Building your Online Brand: This class will teach you about the brand-naming and logo-creation process. You will learn about the characteristics of solid brands, identity, messaging, positioning, multimedia file formats, display advertising, and more. 

Social, Local, Mobile, and Email Marketing: This course will familiarize you with the hottest trends and techniques for customer acquisition, retention, and growth. You will learn how to integrate channels and create an omnichannel experience across your marketing/digital campaigns.

Search Engine Marketing and Optimization:  Unlock the power of online visibility! Learn how to optimize search campaigns, target the right audience, and boost website traffic using proven SEM strategies. Whether you’re a business owner, marketer, or aspiring digital strategist, this hands-on course will equip you with the skills to grow your online presence and achieve measurable results. Enroll today to elevate your digital marketing expertise!

All classes are taught at Collin College (Courtyard Campus)

4800 Preston Park Blvd, Plano, TX 75093. 

To sign up, please call 972-985-3750 or email ceinfo@collin.edu

Intro to AI & Digital Marketing ($125)

06/13, 06/20

9 am - 4 pm

MRKT-7625-001 

Sign Up 

Branding & Logos ($125)

06/27, 07/11

9 am - 4 pm 

MRKT-7615-001

Sign Up

Social, Local Mobile & Email Mktg ($125)

07/18, 07/25

9 am - 4 pm 

MRKT-7660-001

Sign Up

Search Engine Marketing & Optimization ($125)

08/07, 08/15

9 am - 4 pm

MRKT 7655-001

Sign Up

All classes are taught at Collin College - Plano Campus.

                   Testimonials

"The teacher was great! He showed his passion, knowledge, and expertise with Digital Marketing."

"Learned skills for my current job."

"Extremely thorough course and explanations."

"Keeps me in the loop of current digital marketing trends."

"The instructor introduced apps and tools I can now utilize in my organization."