Digital Marketing Certificate (Spring 2025)

What is digital marketing and brand management?

Digital marketing and brand management are essential for maintaining a brand's reputation online. These two components work together seamlessly to ensure that a brand is well-represented and perceived positively by its target audience. 

By employing effective digital marketing techniques and managing the brand's image, companies can establish a robust online presence and build a loyal following of customers.

Mastering **Digital Marketing Basics** is crucial for success in today’s online landscape. Start by identifying your target audience and utilizing effective channels like social media and email. Use these **Digital Marketing Tips**: optimize for SEO, engage with compelling content, and analyze performance regularly. Employ various **Digital Marketing Techniques** such as content marketing, PPC advertising, and influencer collaborations to enhance your strategies and boost your brand’s visibility.

In today's digital age, businesses must utilize all the tools available to reach their customers. That's where digital marketing comes in. Companies can build strong and lasting customer relationships by harnessing the power of digital platforms, channels, and technologies. Whether through social media, email marketing, or search engine optimization, digital marketing is the key to success in today's competitive market.

Description of Four Core Courses

Intro to Digital Marketing: Learn how to utilize the latest digital marketing and technology to build and enhance your brand, online and offline. We cover everything from digital channels, content creation, and strong value propositions to Google Analytics, Augmented Reality,  AI, Big Data, NFC, and SMS.

Building your Online Brand: This class will teach you about the brand naming and logo creation process. You will learn about the characteristics of solid brands, identity, messaging, positioning, multimedia file formats, display advertising, and more. 

Social, Local, Mobile, and Email Marketing: This course will familiarize you with some of the hottest trends and techniques in customer acquisition, retention, and growth. You will learn about integrating channels and creating an omnichannel experience across your marketing/digital campaigns.

Search Engine Marketing and Optimization: You will learn about on-page and off-page optimization, indexing, schema, landing pages, A/B testing, Google Analytics 4 (GA4), and Google Data Studio.

All classes are taught at Collin College

 9700 Wade Blvd, Frisco, TX 75035. 

To sign up, Please call 972-985-3750 or email ceinfo@collin.edu

Intro to Digital Marketing 

March 01 & 8, Sat. 

9 am - 4 pm

CRN 7625    

Frisco

Building your Online Brand

March 15 & 29, Sat. 

9 am - 4 pm 

CRN 7615

Social, Local Mobile & Email Mktg

April 05 &12,  Sat.

 9 am - 4 pm 

CRN 7660

Plano

Search Engine Marketing & Optimization

April 26 & May 3, Sat.

9 am - 4 pm

CRN 7655

  Testimonials

"The teacher was great! He showed his passion, knowledge, and expertise with Digital Marketing."

"Learned skills for my current job."

"Extremely thorough course and explanations."

"Keeps me in the loop of current digital marketing trends."

"The instructor introduced apps and tools I can now utilize in my organization."